The Buzz

BUZZSAW Director, Bruce MacWilliams just finished directing two new Jamba Juice commercials for the Neighbor Agency as part of a great new "Wow" campaign created by agency Creative Director, Charlie Tercek. Charlie and Bruce have the same sensibilities, and have worked together before so they are able to communicate quickly.

Bruce picked Director of Photography, Shasta Spahn and producer, Michelle Wang, to team up with for this shoot and the results were fantastic. They had a blast, and the shoot was effortless.

Shasta and Bruce both really like the new Arriflex Alexa, but Michelle had her hands on a Red Camera, and Shasta had a lot of experience with the Red so Bruce thought it would be a good match for this fast shoot. Bruce is mostly an Arriflex and Panavision enthusiast for both Film and HD, but he loves to try out new tools whenever he gets a chance, and since he has not used the Red before with the new MX chip, he thought this would be the time to do it. Bruce explained, "It was very impressive in exposure range and depth of color. Reminds me a little of the difference between shooting on Fuji and Kodak film if that makes any sense to my fellow filmmakers?"

More shoots are on the horizon at BUZZSAW, where Executive Producer, Darrin Ball, says they're, "just gettin' warmed up!"